Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Findlay Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Need to provide a workable crossword similar to USA Today. Otherwise I enjoy and use the App every day.
The app designers need to look at other newspaper apps and study them. Why are news stories continued on another page as if I'm reading a hard copy paper? There is no link at the bottom of the page to click to bring up the rest of the story. You have to go back to the pictures of the individual pages of the newspaper, find the page the story is on and then find the 2nd part of the story you were reading. One link to an entire story is much more user friendly, especially on a mobile device!
The eCourier is an exact digital replica of The Courier’s daily print newspaper with all your favorite local news, sports, weather, obituaries, etc. n...