Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank Australia Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is really easy to use, more so than other banks. It’s even better than through a browser on the computer. Glad I chose Bank Australia for my banking needs.
The main screen is a waste of space, it should show the account balances directly. Also the credit card section is unclear. It should say balance left to spend or something like that. It’s confusing as to whether ‘balance’ is money spent on the credit card or the credit limit minus what’s been spent.
Thank you!
Our app provides a secure and easy way to bank on the go. Existing customer? Follow the prompts to login. New to Bank Australia? Download the app to...