Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Schoenberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have an iPhone 6plus, the app suddenly stopped working, please help! When I go to open the app, the app starts up then immediately closes. I have plenty of space on my phone, just recently updated to the most resent iOS, even tried downloading and reinstalling the app. I loved this app and have been using it for years. Will change to 5 star review if I can get this fixed.
Within 24 hours of my reporting a bug that caused app to crash, the developer pulled an all nighter and fixed it. I pleaded with the guy to get some sleep but he persevered. I was still able to use the free version so I said I could wait. So my only concern is that if I ever identify a bug again, I’ll feel too guilty to report it. In all seriousness, how can you beat a mission critical program with support like that? Bravo!
The annoying pop-up ads won’t even let me use the ICD-10 app. It keeps taking me back to the App Store to buy the sponsors’ apps!!! If this’s not fixed I’ll delete thus app! It’s new. I don’t mind paying for the app if there’s a paid version. Thank you!
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