Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zions Bancorporation, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Suddenly last week, about April 1, I tried to log into my account to check my balance, I received a message: Application failed try again. After several attempts, I gave up. Today, April 6, I managed to log in through Microsoft Edge and obtain my balance. But once in, there was no way to log out. I had to reboot my phone. After that, I could not log back in. I deleted the app from my phone and reloaded it. It failed to load. What is going on at National Bank of Arizona?
I’ve been a customer for many years. Usually apps get better for customer use, who knew it would get impossible to use. It takes many prompts to find a transaction because most are listed by merchant number instead of business name, which takes you into an a journey of several prompts to determine the transaction and reconcile your account. Then when you go back to main page to continue on the app starts all over, it does not pick up where you left off so you will need to memorize the merchant numbers to know where to proceed. Another new feature is when you go to your credit card transactions you are logged out of the NB/AZ app and will need to log on again (fingerprint or password) if you want to go back. In the days of being dependent on quick easy access to your money/account this is the worst app ever. The bank says it’s for customer protection, I guess that means the frustration level would make a criminal give up.
Many times the instructions given for making a correction or change are impossible to complete. For example I was in one of our accounts and needed to change email address in profile. Instructions say to go to online banking and select preferences. In the mobile app there is no”online banking” selection to choose so I left the app and googled the website and selected online banking but then there was no “preferences” selection and no way, that I could see, to login. It has been my experience that the app is not user friendly and offers very little in ability to manage your information ie address changes, email changes, closing account etc. The account view of transactions is very difficult to decipher and is limited in information it provides as far running balance etc
Managing your finances on the go has never been easier with the National Bank of Arizona Mobile Banking app.¹ Personal banking features Account mana...