Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CDTA - Capital District Transportation Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes the app is very unreliable. It will portray a bus as coming that doesn’t come or when that is coming, not coming for a half an hour, and then when you decide to start moving away, the bus miraculously arrives. Sometimes the drivers either turn off the GPS or something. I don’t understand it. And something happens with buses from Troy for some reason they don’t tend to come as quickly as buses from any other area. Not sure what’s going on there and CDTA says they can’t track what happens in Troy, which is absurd.
I am in a wheelchair. 98% of the time the bus drivers are amazing with me, and if I am traveling with someone they usually charge them half price and I don’t have to pay. Although I do not mind paying the transit fee. One time it was pouring and I had 7 bags of groceries in my lap and on my wheelchair. It was nearing the end of the shift and Nasir asked me if I minded following him to the depot. He had to go to his second shift driving flex. Although I lived in scotia and he knew he would probably get it trouble, he moved my stuff and myself to the Flex bus and then he drove me to my house and helped me unload and made sure I was inside and safe before leaving. He had to be maybe 23. CDTA has gotten so much better and convenient. Almost always on time or early rarely late. Not to say there aren’t a few sour apples on the tree but most of the drivers are polite helpful courtesy and just….awesome. Please BE KIND TO THE DRIVERS! THEY ARE HUMANS TO AND NOT ALL PASSANGERS ARE PLEASANT, NOT ALL OTHER DRIVERS ON THE ROAD ARE SAFE, CURIOUS, AND LETS FACE IT 90% OF THEM ARE DISTRACTED OR IN A HURRY TO GET TO… WELL… AN EARLY GRAVE FOR THEMSELVES OR OTHERS. It’s free to be kind!!!!! Thank you bunches to all the pleasant, kind, and courteous employees of our public transit system!!!! BY THE WAY TIPS ARE A NICE GESTURE, A COFFEE, GIFT CARD TO DUNKIN OR STEWARTS OR STARBUCKS. A little something is always kind welcomed and thoughtful!
Introducing CDTA's Navigator: Your Passport to travel in New York’s Capital Region! Customers will discover a world of convenience and efficiency wit...