Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FB Imray Laurie Norie & Wilson GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thought this would be the one that quizzes you with the actual questions on the CG exam; instead it’s just and electronic version of the navigation rules. One problem I found was it does not specify whether a rule is ‘inland’ or ‘international’.
So far it looks really good. It nice to have this app so I can study for my captain's license.
Just what I needed as a recreational sailor/cruiser to keep current on the forgettable details of mute seagoing communications. Very handy to have on the iPhone. Uncluttered and accessable program without over-ambitious (cumbersome) menu navigation.
The reference guide to rules and signals at sea. Part of a series of Marine Navigation apps, Rules & Signals is a useful tool for sailors, fishermen,...