Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kathleen Gallagher Mody · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I began using the app when it was UK Player and it had a few problems, but tech support rectified the problem quickly. Now the Whats Playing app is not an upgrade. It rarely works and tech support says to wait until not as many people are using it. Well I have been waiting for the buffering to stop for several days, this time. Also not enough of current shows are shown. The first episode may be shown, but it’s rare that subsequent episodes will be. Old shows should have their own category and not take up space on the most popular option.
It is not the greatest, because you are not given enough time to watch shows posted. I wanted to watch the woman in the wall, but before I could watch the second part of the movie it was taken down and third put up, part one was still on the list. I like it for mainly watching the Eastenders, but I do love other Brit shows. Just wish the put the search engine back up. I paid $9.99 I see others only $4.99.
This actually works! Could you please update the interface graphics listing the channels to a higher resolution? They all look blurry on the retina screens. A companion Apple TV app would be perfect for this! AirPlay would also be a great feature to ad. Do you think can add the ability to play older episodes of a series? Thanks for the great app so far
Out of town and want to check on your favorite shows or if you just love British programming - this app is for you! Built from the ground up with the...