Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OpenTable, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve become embarrassingly a regular hahah and even though in my brain i feel like i spend to much on food in general i can honestly say ive never regretted paying the bill at Roka Akor. Not only to they provide exceptional service indoor but on wends they also provide valet to make the experience even more luxurious and memorable. I have spend almost all anniversary’s, birthdays and special occasions (Mother’s Day, Valentine’s Day etc) here and am NEVER disappointed. The staff is wonderful and the food is amazing. I live in old town so it’s a good 20 min drive for me every time and not have i made the commute but have even door dashed it and the quality is always the same. There events are amazing i did there mother day even and they presented my mom with a $25 gift card as a thank you and a please come back. I’ve spent Valentine’s Day here and my girlfriend was presented with free valet and a rose upon entry. It is very surprising that they don’t have a waitlist and are always available to make reservations even day of. I can honestly say this restaurant as a whole is UNDERRATED! I will continue to bring friends and family here and they will always have my business. With the lifestyle i live i am blessed enough to have dined at very high end places such as ocean 44, Mastro’s, Toca madera, Dominick’s stack house etc. and they fall along the same profile with service, food and experience. Don’t waste you’re time, please try this place out! Definitely one of my favs in not my number 1.
I love the convenience of making reservations on this app, but I’ve given it 3 stars as it needs some improvements to go from good to great. OpenTable is great as most places use it, but if a competitor were to come up with a better user experience, I’d switch in a heartbeat. 1) Needs functionality to redeem points for dining coupons electronically. It’s 2018, why can’t I get a barcode that can be scanned at a restaurant? I tried to redeem points last weekend and it said to go to my desktop...some folks don’t even use a desktop outside of work. This is a huge miss. 2) Needs a better layout of local restaurants and navigation. I’ll search for local restaurants and after listing a few, it jumps to those 20 miles away. I’m in a huge metro suburb and I want to narrow in on a certain town and not get mixed results with places far away. I go out a lot and do a mix of city and suburbs but for folks not familiar with the area, it could be deceiving. For example, searching for something close by and you see an interesting place and don’t realize it’s further than you wanted until you click on the restaurant to explore.
Will no longer use the app because it will not let me log out from one id (FB auto login) and attach to my primary account. Very frustrating for people who travel for business and keep reservations separate due to need to share accounts with a personal assistant who shares travel planning responsibilities. Have deleted the app and FB and adjusted settings multiple times. Additionally, no way to report error in the app. Sad because have been a long-time and 5-10 rez per week user. Also really do not like the front page interface of the new upgrade of app trying to sell me on a vignette. This app was a decision support system-oriented piece of software used for more than answering the simple question of where should I eat. Any internet search can provide that with more meaningful information. Using an app like this should solve problems faster than a random internet search or a map search. Dining rez solutions deal with location, time, cuisine type, and price - not how do the pictures on the landing page make me feel. This app *slowly* but surely was able to hone in on viable options before the latest upgrade. Now, it takes an objectionably long time to get through the silly fluff. It forces out your time/location requests if there are no results in order to present you with options even though they won’t work because they don’t meet the search requirements. This is a waste of time for the user. I will only use the Open Table site on computer now. The app is dead to me until these issues are fixed.
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