Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norman Music Alliance, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love NMF and their thoughtful planning! This app rocks.
Single biggest improvement would be to providing basic “event details” in app for each act. It is not viable to have to leave the app and google every act to find out simple things like genre, hometown, and years of experience. A link to the band’s biography would be great for both artist and consumer.
Amazingly easy to use and very detailed! I can’t wait to put it to use during the festival!
This App contains everything you will need to enhance your experience at this year's Norman Music Festival in Norman, Oklahoma. It contains a schedule...