Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really buggy app. Usually have to relaunch a few times to get it to work.
I think it's great, but needs some problems fixed!!!! It is off about 2 minutes from the radio so if you are trying to call in for a contest or to be the 9th caller FORGET IT!! It's too late to so that!!!!! But I guess it's better than nothing at all like before!!!! Thanks for getting in on the best thing since the I-Phone KISS FM!!!!
Thanks KISS FM for the app! It makes it so much easier to listen to KISS when there's no radio around. Its not the best, but it could be better. Its seems that it takes a long time to swich the song and artist who's playing. But otherwise, great app and thanks!
98.9 KISS-FM is Oklahoma City's home for Today's Best Music. KISS-FM is home to Joey & Heather in the Morning, Adam Bomb, Bobby plus great giveaways a...