Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is nothing but garbage. Ads are taking it over, some you can’t even X out of,you have to reboot the app multiple times to get it to work. During playback of podcasts, ads interrupt at random multiple times and go on for a couple of minutes totally disrupting the flow of what you are listening to. Best option is to find another podcast app to listen to Rick and Brad.
There are far more ads on the app than on the actual station. I was trying to listen to Showbiz News but it wouldn’t stop playing the same set of ads over and over again. After about 10 minutes of ads, I just switched it off.
a few glitches, like the previous song is showing when the new song is playing. Have only used over wifi, don't know how well it will work driving down the road. So far I'd say it's a keeper!!!
Oklahoma's home for the Purest Rock, Rock 100.5 the KATT, Legendary DJ's Rick & Brad, Greg Zoobeck and Jake Daniels. Plus Podcasts, Interviews and Pho...