Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toward Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A little unique in its genre but similar enough that concepts carry over. The equipment/hero assignment UI could be improved.
Typical progression game with a decent movement forward. One of the worst UIs I’ve ever seen. You have to click through everything. Piece of equipment? You have to exit the equipment screen, go to your formation, select the specific hero, and equip from there. Put a different hero in your formation? You have to click on the specific hero from the formation screen, not the hero inventory, and replace it there. Awful UI
Nice fun game
An Idle RPG where you can have endless fun collecting and advancing heroes and weapons. Create your own army to save the land and go from a Pawn to a...
| Name | Price | Type |
|---|---|---|
| Starter Package | $1.99 | One-time |
| Today's Level Up Package II | $2.99 | One-time |
| Novice Artifact Package | $2.99 | One-time |
| Raid Ticket Package | $3.99 | One-time |
| Skip Ad | $5.99 | One-time |
| Stage Pass 1 | $6.99 | One-time |
| Hyper Level Up Package | $11.99 | One-time |
| Skip Ad+Permanent 2xGame Speed | $14.99 | One-time |
| Stage Pass 2 | $14.99 | One-time |
| Halken Ludwig Set | $22.99 | One-time |