Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jaxon Evans · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Buzz is the first app I’ve seen that recognizes that following someone doesn’t mean I am interested in *everything* they post. Follow your friends and get updated when they post ABOUT TOPICS YOU ARE INTERESTED IN. Sounds so obvious but no social app has gotten it yet. Kudos to Buzz for building something that works more like real conversations.
This app is perfect if you are sick of scrolling through posts you have no interest in.
Finally an app that filters posts to only those that interest me… even from my close friends. We’ll done!
Stay connected to the conversation. Buzz connects you with all of your friends, and no one else. Buzz is built around topic based channels. Choose w...