Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gilson Nascimento · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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The art and animation could use improvement but it is still functional. 15 puzzle, 2048, and Tetris were perfect but Minesweeper wasn’t great because starting a good run is impossible because you almost always land on a number. PAC-MAN is another pain because each time to move you have to swipe one unit any direction over and over again. Other games are Peg Solitare, Labyrinth, Sudoku, and Solitare in case you’re wondering.
Do you want to be able to just play your favorite games anywhere? Do you want to just play games without worrying about in-game coins or any other res...