Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Makua · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Non profits face a constant uphill battle to keep people engaged and Makua has bridged the gap on many non-profit’s behalf to get people involved in giving and keep them interested over the long haul. Everyone feels good when they give but in a consumption driven culture people often lose interest because there’s nothing tangible for them to receive. Finally, Makua has made that possible by combining giving with the possibility of getting, and making it cool in the process. The app is so slick, easy to use and beautifully done!
The app is so easy to navigate and within minutes you are able to find a cause you are passionate about. Provides easy to digest information on the non-profit/services you are choosing to support and then breaks down the donation categories for you. I was impressed that the app even categorizes the activities or materials you are supporting depending on the donation amount. Very easy and hassle free. No excuse not to donate and support a great cause! Takes the thinking and stress out of it, just a couple of clicks and you just had a positive impact on a well deserved cause.
I love the Makua app! It’s such a user friendly and fun way to navigate giving. The app overall looks beautiful and simplifies the process to do one time or recurring small donations to your favorite causes. Giving to charity is not only rewarding but also tax deductible so there is no downside! Like puppies? There’s a charity for that. Saving the dolphins? There’s one for that too. Do you like helping animals? People? The earth? Well now there’s an air bnb style app for making small differences every day. Cannot recommend Makua enough, seriously check it out and tell all your friends!
Makua is a giving app where people can discover nonprofits and get involved with causes they care about by joining nonprofit communities. DONORS: -...