Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amp Health Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous app name AMP Recovery was far better than this one! The last one you could look ahead and see your physical therapy plan this one will not. The previous one would remember your username and password for easy access for someone that has to log in everyday. This one has the option to click remember me but never works. It is a real pain to have to enter everything every day. Also you no longer get notified when someone sends you a message. That’s a line of communication with my provider. I tried to click the help button to report these issues but it leads to an error page.
Seem like the developers could’ve spent some time actually thinking about app usability and design principles. The app is pretty awful to use.
The Amp Health mobile app is intended for use by members working with a caregiver currently using the Amp Health web application. This app allows you...