Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHANEL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hope that for a luxury brand, they get to fix the app. I need to keep on refreshing, or force closing and re-opening just to try if it would work.
Was trying to order a perfume for my mom for the longest time. Then when I finally got it to my cart it wouldn’t let me check out. I had to start the process all over again with all that buffering and waiting.
Explore the world of CHANEL fragrance, makeup and skincare. - Connect with a Beauty Advisor via interactive messaging and receive recommendations, ad...