Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frederick Besson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been getting more in to perfumes lately and had a thought “what if there was an app like Vivino (for wine), but for perfumes?” And there is!! This app is very promising and exciting! PLEASE though, within the first 5 min of using it, I realized we need a notes capability so that when we save/like/mark perfumes as owned, we can add our notes on exactly what we liked or not! Just categorizing as “own/like/don’t like is not granular enough - I need to be able to make my own categories or actual rating out of 10. A step further.. it would be amazing if we had an option for “feedback” on perfumes where we could rate on the notes and have that feedback be considered in what is suggested to us. Ex: yes I liked this one. I give it 7/10. It aligns with my profile, but this one had too much of XX note and YY note.
This app is seriously amazing. They have thousands of fragrances with their olfactory universes, top, heart and base notes and reviews for each fragrance. As you rate and add fragrances to your list you will get suggestions based on matches to your preferred olfactory profile. You can also create lists such as “I don’t like”, “I love”, “to buy”, etc so that you can keep your list of fragrances organized and keep up with what you have tried and one you like or don’t. As you rate perfumes it will also help you to build your olfactory profile as percentages so that you get a better sense of what you like in fragrances and what you don’t. The information that Perfumist provides on each perfume is extensive and they work hard to make sure the info provided is accurate and as in depth as possible. They also have a 10/10 customer service and IT department. I have run into very few issues with the app but each one of them as been promptly addressed and resolved and any time I notice a perfume that I am interested in learning more about or rating is missing, customer service is quick to respond to my request for it to be added and to get it live on the app. I absolutely recommend this app for all perfume enthusiasts!!
I really really wish there could be a section in the app to keep personalized notes about fragrances. Like a personalized journal of private notes based on each fragrance (that you own or may not own). The overall app could be improved in terms of speed and content fluidity (menu loading takes a second). Another thing that could be added is a feature where if a fragrance is not present (either the producer is still small etc.), users could add manually improving the overall database!
PERFUMIST was made to help you find the perfect match in just a few clicks! PERFUMIST is the number one mobile app designed to rank a selection of th...