Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prazul Wokhlu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the idea and concept! It’s a really cool way to find new artists you might enjoy, and it isn’t as much sensory overload as TikTok/IG/etc. That being said, it needs some work from a programming and marketing perspective. To say the app is buggy is an understatement. Uploading media to the app is kind of a nightmare, and notifications register about 20% of the time. Speaking of uploading media, an app that caters to enthusiasts of underground music, but has no option to upload WAV files makes zero sense to me. Connecting to servers takes way longer than it should as well. Needs some fine-tuning. If you are a bedroom pop/rap/hiphop artist, you’ll find your audience on this app. If you literally do any other genre of music, there is no market for it. Much of what I find on the app sounds very similar to each other, and there isn’t so much an audience as there is a bunch of other musicians liking each other’s content. There is no way to reliably track metrics (I.e. who has actually seen what you post, how long they listened to the track), which can be hard to determine if your tracks are getting shown to anyone at all. Love the idea and would happily endorse if the app worked better.
Melo is a good app and as an underground artist myself (drxxco14 on all plats) I really apreciate this app. Only reason why I didnt rate it a 5 star was because of some quality of life changes. One example is how his entire promo for the app is “tiktok brought to soundcloud” yet we still cant link our soundclouds or tiktok to our melo page. We also cant upload soundcloud songs Another thing is how there isnt a dark mode or a dark blue (like twitter has) for the app. This is just personal preference but can make the app way cleaner and look better Lastly on the topic of cleaner I would say try making the app look cleaner and less crowed with all the buttons Other than that its a really good app and has the potential to be really impactful for underground artist and their career. Not to mention it already impacted many artist already such as Most Wanted and Jay Chris.
As an underground artist, it’s hard to get your music seen or heard by people. As long as this app is executed the right way I think by the end of the year this can be a great way for normal music listeners to find great music and artists they never would’ve found before the existence of this app, I also think it can be a great way for anyone in the music industry to make new connections. I’m very very excited for the future of this app - Young Capra
Melo is an audio-based social media app created to connect underground artists with listeners in a guaranteed fashion—think of it as a combination of...