Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BANKWEST · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate my phone app very much, but I am very disappointed in my computer banking app. I have gone to the bank and changed the password and it still will not let me in pretty sad huh?
The new app is so much better than the old one! Way easier to use. The only issue I’ve had is that it will sometimes contort my deposit photos, creating wavy lines and making them hard to read, so I have to resubmit.
The mobile app makes everything so much easier and quicker. I love it! Also, the mobile check deposit is very slick!
BANKWEST MN is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to manage your fina...