Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PairTree, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These people are on to something. The app keeps getting better. Seems to be improving with time. Easy to build a profile, find information, connect with the company when I have had questions, a few hiccups but it works. Great way to find ethical professionals all over. For all the other reviewers- my sincere support and best wishes for you to find resources. Unresolved trauma is real. Grief & loss are part of this journey. I’m just grateful someone’s trying to make it better. 🙏
Words don’t even touch how disgusting this platform is. Infant adoption should absolutely last resort, this is predatory on mothers and shatters families forever. Adoption is trauma on the child and birth family, and cannot be undone. Infertile couples will do and say anything pretty to get their grubby paws on a womb wet infant. Infants cannot fix your crumbling marriage. Infants are not items to be purchased to fulfill an emotional void in adults. They can make themselves out to be picture perfect and STILL be completely abusive when they finally get a child. The child may even be a daily reminder of their unprocessed infertility issues, and obvious resentment may be always present. Bottom line, no $$$$ is made keeping families together. Follow the money and who is benefiting. Not the child or birth parents for sure. Signed, just another angry adoptee.
This is not “modern adoption.” This is the same thing as it’s always been, wrapped up in a cute app. Don’t fall for it. If you’re a mom who needs help, there are resources to keep your family together & for you to raise your little one. Your baby needs you, not fancy stuff, and not strangers. Don’t become a “Birthmother.” It is lifelong grief & loss that affects not only you & your baby but all future generations. Please also beware of “Open adoption.” It means nothing. Once the adoption is final, in every state, your child’s birth certificate will be falsified & you are erased as their mother. “Open adoption” are just some promises that the adoptive parents make to convince you to give your baby away. None of these promises are enforceable & this business can do nothing to help you see your baby. Don’t let this app or any other adoption business fool you. Keep your family together.
Created by adoptive parents, birth parents, and adoption professionals, PairTree is the adoption platform that centralizes and curates all the service...