Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BAC Community Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I need my bank e statements, I can’t access them through the online portal because the file is in “aspx” whatever that is. It needs to come pdf format so it can be downloaded and transferable. Because of this problem, every time I need my online statements I have to call them which even though their nice and send them it’s still a hassle.
Introducing Smart ALAC. What is Smart ALAC? ALAC stands for All Access Connection, which should come as no surprise from a bank whose name stands for...