Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kim Seltzer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app helped me though a very dark time in my life. On a rainy Saturday night I was rear ended by a drunk silhouette. I assume they were drunk, they never stopped to introduce themselves. I was thrown from the car and laid out in a position that a man is not intended to be in. I laid in that rain soaked road for an hour while the sirens got closer and closer. No one stopped to help me. I stared up at the rain as it fell into my eyes, wishing either salvation or death would find me soon. The doctor said I wouldn’t walk ever again. She said I was lucky to have my one good arm. I’m grateful, sure. But I’m bitter too. Bitter as my stiff body becomes more of a prison every day. The life I dreamed for myself drove drunk off into the night. I wanted to climb Mt. Whitney. I wanted to run with the bulls of pamploma. N’ermore. So I’m on my phone. A lot. With my one good arm. And here I see this app, an app promising information and details about a prestigious fast food film festival and I start to tear up. No app has ever provided me with such enlightenment and hope as this one. It feels me with a radiance that for the first time ever I feel like I can live. I can fly. Thank you to this app and it’s easy to navigate screens, it’s detailed maps, it’s quick linked directions and contact. I’m in awe. Thank you TBFF app. I love you.
~APP FEATURES~ + rsvp to the big fest + scroll through faqs + zoom in on the official sponsored "no airplane too high" festival map brought to you by...