Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ivan Mathy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Works pretty well. It’s not the most sensitive measurement, but it’s good to the ~1.0% or so. In my first 10 measurements most showed 33-1/3 RPM (perfect) but a couple showed +/- 0.5% (all on the same song, hadn’t touched anything). That is not even a critique though - +/-0.5% is a difference of less than 10 seconds in a 30 min playback and an imperceptible shift in pitch. That said, I’d still like to see a longer sample analyzed down to the 0.1% or so and some measurement of wow and flutter. But yeah, this is definitely good enough for all but the most psychotic audiophile.
Really cool!!!
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