Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IFTF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
*1 year update Incredibly engaging content. Supportive community. Exceptional moderation/leadership. Better than my original recommendation suggested. Happily re-upped for another year. Signed up on a whim about a month ago knowing very little and have attended three “sessions” so far. All have exceeded expectations. App works well, Jane is fantastic, other participants are interesting and engaging. 10/10, definitely recommend.
WHAT IT IS Are you ready to face the future with more creativity and optimism? Urgent Optimists is the Institute for the Future's first individual me...