Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of Veterans Affairs (VA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The alternative thoughts worksheets will not proceed past step 16, and you are unable to save progress on a sheet unless it goes through all steps. This makes it not very useful. While the app is a great idea, still has a few rough edges.
My therapist sends me worksheets that explain the process, give examples, and replicate some of the sheets here. The app seems to have most of it; it’s just not quite organized in a way that makes sense to me for it to be standalone without the supplementary guidance. Once I’m doing worksheets, however, it’s a great tool. I jump into it, pull up the worksheet I need and fill it out on the go. I like that I can take it with me and do it anywhere instead of lugging around a notebook or folder. It’s good to have “in the moment”. I’ve had no technical issues at all with the app. I’ve been using it a couple of months and it’s been perfectly stable for me.
Like most things meant to help Veteans, this application works halfway, some of the time. Locks up on different screens, won’t click forward through disclaimers, with no way to move past screen. No app update or other explanation. Ironically, even the survey inside the application is not submitting…. I guess that’s one way to be sure you don’t get negative feedback!
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