Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MENTAL FUTURE OOD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can you please explain the permissions and why they are needed to operate this app, some of them seem very intrusive. I got this on a lifetime offer- I do not approve of subscription based apps and would not pay for a subscription for this or pretty much any app, but I do like that a one-time purchase option is available. If purchasing it as a one-time fee there is a decent amount of content, and the illustrations and music/variety of sounds are pleasant. I really like the purring cat. I really do NOT like either of the voices, they are too breathy and though they are real human voices they sound a bit forced, so not as relaxing. BUT you can mute any voice in the sound settings, and just listen to the background music.
I’m surprised this had such a high rating after I used it for a few days during the free trial period. The functionality was clunky and froze up at times. Many of the sound related therapies were only 3 to 15 minutes…not long enough to get me to sleep. As for functionality, it didn’t have the ability to repeat the sound or put it in a continuous loop, or put it on a timer. The speakers for a few of the audio segments talked way too slow, even when they were explaining what CBt-i is; they didn’t need to be talking so slow while explaining what it is. Really frustrating.
Works fine on iPhone. However it won’t let me sign in on my iPad. Other than that the app seems very nice on first glance. iPad issues downgrade to 4 stars.
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| Name | Price | Type |
|---|---|---|
| Mental Future (Monthly) | $19.99 | Monthly |
| Mental Future (1 Month) | $19.99 | Monthly |
| Mental Future (Annual) | $24.99 | Yearly |
| Mental Future (Annual) | $34.99 | Yearly |
| Mental Future (Annual) | $44.99 | Yearly |
| Mental Future (6 Months) | $59.99 | Semi-Annual |
| Mental Future Premium (Annual) | $69.99 | Yearly |
| Mental Future (Annual) | $69.99 | Yearly |
| Mental Future (Annual) | $69.99 | Yearly |
| Mental Future Lifetime Premium | $199.99 | One-time |