Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greg Denning · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great content with meaningful message. Good starting point for those who need a nudge.
Content is great. App isn’t. Two separate forums structures for paid and free, and the latter isn’t monitored, with no walkthrough or guide to help explain after downloading app; Fwd/back pages often don’t load; some pages freeze and have to kill the app and reload; much of the content has no timestamps or ability to sort by date; on messaging “view replies” it also isn’t clear if it loads first or last comment; going back from replies takes you back to bottom of the top level thread instead of the comment/post you were on; logging/tracking functions’ clunkiness discourages use, and require way too many clicks, type in “1”, dismiss keyboard to view save button; etc.
I’ve benefitted directly as well as my family by using this regularly! It has some truly World-class content.
Fitness, Family, Finances. The Be The Man app is for men with families who will not settle for the status quo and who are ready to level up their li...
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