Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nestle Nespresso SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried to explain to someone on the telephone that the old app used to automatically set delivery cost to Free after I broke $50 purchase. Now your app has us selecting our delivery choices. When a person breaks $50 it should automatically default to free shipping and then if we want to expedite shipping and increase the cost that would be our choice which is the 995. Also when we break the $50 and we get free shipping the standard 695 shipping should disappear as a choice. So if I wasn’t paying attention, I would’ve automatically paid $6.95 for shipping when your company offers free shipping for $50 and Above. Personally, if that happened to me and I discovered that say five orders from now, I’d be very upset with your company. I think you should correct this to show customer consideration and be careful not to gouge your clients. Not only do I purchase for myself. I’ve suggested your machines to countless people.. I also would love more decaf options, flavors of espresso or double espresso.
So i am now tempted to bring my coffee maker with me to dinners and parties because it is that good. I have started a BYOC (bring your own coffee) trend. I do suggest you add a simple service to improve wase of device registration to your website. Forcing the end user to choose which Model Coffee machine from a list of names even when you know the machine is in the Virtuo product family is embarassing. Let the end user either enter the product serial number or let them scan the serial number drom the website, present a sample picture to the user for product model verification , and then register the machine. Or let the Nespresso app use bluetooth to pair the device like the nespresso smart app to register the device. why complicate things with two apps?
This app could be so much more useful. The single button on my sometimes-finicky Vertuo Next machine is capable of illuminating orange or white and displaying 11 different status/error messages by flashing, pulsing, or steadily showing those colors. That’s a lot to keep track of. Apparently, this app at least tells you what the problem is, but it should be more of a utility. It’s lacking the capability to, say, program your coffee to start brewing at 7 AM in the morning, warm the water instead of fiddling with the single button, or just start brewing without, again, messing with the various functions of the all-in-one button. This app seems built primarily to reorder pods with ease. To me, it’s about 1% easier than just going to the website and ordering that way. Also, when I click on “my machine”, it shows that I have an Atelier. That’s not what this model is. I know, I know, the app doesn’t claim to do all those thing I’d like but, as is, I don’t find it to be particularly necessary. I installed the Nespresso and Nespresso New apps today and will be uninstalling them today also.
Discover an all-new take on the original Nespresso shopping experience to bring your go-to favorites and latest coffee creations closer to you than ev...