Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Igor Steblii · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is really good. This is the best shade matches i could get however. I think they need a broader range of brands. They only give shade matches for high end brands like Anastasia Beverly Hills. I think they should include more drugstore products.
As a stay at home mom it is dreadful to plan a trip to the makeup store! The lights, the noise everything is overwhelming!!! I can’t believe this app doesn’t have more downloads… it gave foundation options so quick and so specific. This is genius! Thank you
This is exactly the kind of thing I’ve been looking for! I just wish that the makeup range was updated (try findation.com’s list of products?) and the product list was updated because so many new foundations come out. I also wish there was an option to upload a photo in natural light instead of taking a photo on the spot, because I have some photos that are in much better natural light. Thank you for making this though, and thank you for making it free and accessible!
Unotone is your daily helper in the makeup and color analysis world. Use a camera to detect your skin tone and find matching products. Use color palet...