Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The App Studio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Waiting….
I can’t even give this app a single star because I don’t know how any of the features work
I wish I would have read the reviews. Ughhhh!! You can upload your picture for free, but then it wants $2.99 for the results. Okay fine, I did it. It said I have blonde hair and my color palette is spring…. My hair is dark brown and the spring colors it suggested look awful on me. So I was going to upload another selfie and it wanted another $2.99!! You get one result. Not worth it.
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