Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPX Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought this would be easier for me to buy a bus pass instead of always having quarters. BUT it doesn’t give me the option to by a pass. It’s just a blank page. What a bummer :/
I was told this was easier and more accurate than using Maps for busses. So far I’m not so successful. It seems to require setting up a wallet to use the app as it would not let me bypass nor leave the page. So far I have not successfully tried the app itself. I’m befuddled but I’ll try again.* *********** Update. I thought mistakenly, that this was for trip planning and traveling. It appears only to be fare paying app but I already use the Tap. App. So see no purpose for this. DELETE…. Jeez!
Paco complained about the app only having 1 review. Although, the app in itself is good. Paco seems to have trust issues since it only has 1 review. You might ask where these trust issues stem from…. We don’t know.
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