Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗B.C Pizza, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At one point I could do that and for a while now I’ve had to call every time to order because Gf is not an online option but is an option in store. Makes no sense. Maybe not available at all locations? But seems like there would be a pretty easy fix for that.
I use the BC Pizza app once a week for the last six years. Now I go to use it. It can’t find my local BC, it doesn’t know I have an account.. They just destroyed the functionality that I had grown accustomed to. Put the app back the way it was and I will re-review.
How do you miss stores on this kind of update
The official mobile app for B.C. Pizza is now here. Ordering from B.C. Pizza is as easy as eating a Pizza! With this app you can track your loyalty po...