Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shamus Donaldson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While this game is challenging at first, it definitely keeps my attention and makes me want to continue to play. Well done game!
I played this game so much my wife sought the loving embrace of a 19 year old Serbian valet boy named Olaf
This game is so fun that I forgot my father left.
Fly through the air in this retro-inspired adventure with mechanics based on the classic arcade games Joust and Space Invaders. Defend your castle fro...