Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗How To Make Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the idea of a new social media app for creatives, but an added ability to upload already created and edited videos seems essential to me. Having to shoot, edit and post the same video multiple times for multiple sources doesn’t leave a lot of time to actually make stuff. Unless the feature is already there and I’m just missing it?
But there aren’t enough people using it. I keep it installed in hopes that someday it will replace instagram for me.
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