Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Pratt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game and the concept. But the problem is that there’s a bug maybe 10 minutes into playing in which plants don’t show up in the store when you move them from the nursery. They just disappear. Which is a shame, because I definitely don’t want to have to start over constantly just to play.
Grow plants! Save your plant store! Planty Of Work is a relaxed game centered around taking care of plants and selling them in your very own plant sto...