Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anglican Church in Aotearoa, New Zealand and Polynesia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried several prayer apps. I’m sticking more with this one because I really appreciate the expansive and updated language of the Anglican Church of New Zealand. I especially like the evening prayers- graceful and peaceful. The options of themes is a good one, as is the opportunity to write one’s own prayers. (I’m an Episcopalian in the US for context. )
I love the prayers in this app. For some reason, it’s not working now. 😫😫
Tuia is your daily prayer app. Tuia gathers people in prayer and reminds us that though we may be scattered (distant physically), we are one in prayer...