Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shef, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lost order, no customer service support. Ordered for the first time to send food to sick parents. No tracking number provided. When 3 hours passed after the delivery window , I tried to call and no number found. Emailed support and it said will get back in 24 hrs. Found the chat option and the rep said it was delivered and sent me tracking info they had the whole time. Ordered was delivered 4 hours ago. At the bottom of the tracking link were proof of photos. They were photos of the wrong house. Not one but two photos of two different house numbers and none of them match the delivery address. Ridiculous! I mention this to the rep and he said he needed to get in touch with the delivery service. What more proof you need?? Then he disconnected me. I had to contact them all over again and they finally acknowledged the proof shows wrong house and will refund me and give me a $20 coupon. Really? I guess my parents can eat the coupon for dinner. Buyer beware.
I like Shef. Perfect for people like me that enjoy homemade meals but do not like to shop, cook, or clean. The app needs work. I would like to be able to keep lists similar to streaming apps: (1) this is what I want to try next, (2) this is what I love and I want a place to keep my own list, not the app trying to push it whenever I log in, (3) this is what I did not like, and no, I don’t want to give it a bad rating, and I don’t want to have to think about whether that’s indeed the shef or the dish that I don’t want again, (4) don’t show me your subscription service each time I log in, I already said no 5 times , etc. I want to order from a specific Shef from a while ago, and it tells me they are not available but it doesn’t say when they will be available, so I don’t know if they left Shef and it makes me feel like a stalker. (5) Shef asks me to rate the food each time I get it, even if I’ve ordered the same thing before. I gave thumbs up to an item I like without eating it first, except that this time it was not good. The app does not let me change the rating.
I have to admit, I’m not a big delivery guy. I’d rather do the hard work and cook my meal myself, eat out or pick up from a restaurant. However, Shef provides reliable delivery of premium home cooked meals that you can’t get off UberEats. I love how you can see the chef behind your meal and get a sense of how long they have been on the platform. Its easy to navigate and easier to fall in love with a local chef’s meal. 5/5 would recommend.
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