Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dalcom Consulting Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is terrible. I put in two zip codes where there are ABC stores and it couldn’t find any of them. One store is literally a mile away. How could any one use this app if the app won’t find any stores.
The overall website and app experience feels extremely outdated and unnecessarily difficult to use. Basic functionality like search, filtering, inventory discovery, and product browsing should be simple in 2026, yet the platform makes even common tasks frustrating and time-consuming. There are so many modern technologies and UX best practices available today that could dramatically improve usability, customer satisfaction, and ultimately sales at fraction of what it used to cost to implement just a few years ago. Instead, the current experience creates friction at nearly-every/step-of-the- process. What’s most surprising is that this directly impacts revenue. A smoother, more intuitive platform would almost certainly increase sales, customer engagement, and repeat usage — generating more funds that could support the community and public programs these stores help fund. The opportunity for improvement here is massive. The product selection itself is solid, but the digital experience is on existent and does not reflect the quality of products in store.
This is the sorriest attempt at app development. Whoever made this should be embarrassed as it's completely unusable. I'm sure tons of tax dollars paid for this and it's horrible. Why not go and see how Total Wine's app works and get a clue!
Official North Carolina ABCtoGO Liquor Ordering App. Curb-Side & In-Store pickup. Browse for Spirits available in the Store and Checkout!Shop any ABC...