Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Outschool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shure I’m the young person useing this but I know about tech and I know that there’s this bug for me thankfully my call yesterday was off because this bug makes it so I can’t get on it I have a class in like 1:30 hours and I can’t go on the app it will be super annoying to the website but the bug is when I try to go on it just force quits the app I have tons of storage left on my device my wi fi is good the website works but it’s annoying because when I’m playing something and I want to see how much time until a class earlyer than 15 minutes I have to go on the website which takes way longer even if it force quits me and I re open by double taping the home button on the device out school still force quits me off please try to fix its up to date to by the way and yes this was typed by kid less then 10 please just try to fix thank you and have a nice day
We’ve been a long time user of this company, probably at least four years. Normally we’ve been logging in through the web, which has been fine, but I decided to try the app to see if that helped my daughter launch her zoom sessions more easily. Logged into the app and then went to purchase a class, thought that based on what I was seeing, we were getting an additional $10 credit which I thought was maybe a promotion to get the app use up, which is not uncommon for new app launches. I was pretty shocked to find that they actually charged me $15 for a $10 credit, basically a 50% surcharge requiring me still to pay another five dollars for the class. What took the cake was when I contacted the customer service genuinely believing that this was an error only to be told too bad so sad. No courtesy was given or apologies for the inconvenience of having to purchase yet a second transaction to complete my daughters registration. I’ve raved about this for years to people in my community and local mom groups with over thousands of Moms. I think after this experience, I may have to reconsider whether or not I’d be willing to endorse this platform based on how they handle a simple mistake like this. I asked for a five dollar courtesy to apply towards our account for future use but was told no. I think the failure of the company explain there was significant difference in price that wasn’t even an accurate transaction, is some thing they should’ve considered a lot sooner. Do yourself a favor and don’t use the app unless you want to be paying 50% more for your classes and require additional transactions.
Don’t waste your time looking for real connections and lasting impact on your kid’s education. You will find yourself frustrated with bureaucratic red tape in the rules and conditions for using the app. This app is a meant for using one or twice for something silly like 1 Spanish class for your preschooler. I tried to have consistent classes for two of my children with the same teacher for the same class. Many many obstacles caused me to have to pay for classes we never received. The teacher canceled with minutes notification several times. She would not let my kids swap classes if one had a last minute conflict (it was the same class). She said it was against OS policy. I had a thirty percent increase in price after the first trial class. OS has a 48 hour reschedule policy but it is hard to find and reschedule on both the app and the website. I tried to reschedule a class one time with 49 hours notice and they still charged me. I could not schedule both my kids at the same time at a higher rate (2 kids learning a language at the same time and same level for example). We had to have 2 different classes. They could not be back to back (OS rule not mine) so scheduling was hard because I had to find 2 separate days for my kids to have the same class separately. You get the picture. They will switch to “credits” not actual cost to trick you into paying more than you think for classes. I found it to be full of so many traps to make life harder that even though I really liked the young teacher it just wasn’t worth all the hassle and cost. She ultimately threw so many rules in my face I was made to feel like I was a bad person for using the service to being with. So one less customer for OS.
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