Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Millennium Systems International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Crashes when I try to look at booked appointments. Annoying and useless.
Wanted to cancel an appointment and got an error saying to choose the cancel reason. Only thing is that the dropdown for cancel reasons doesn’t work and therefore you can not cancel your appointment. Will have to wait two days to cancel (the day before my appointment) because the business is closed tomorrow (sunday) and it is currently 10 pm so business is obviously closed. Deleted the app 5 seconds after getting due to no help.
App is designed to collect too much personal information. Along with name, gender, birth date including month/day/year. Doesn’t allow you to skip any of this information. Without knowing where the data is stored, I opted out and deleted the app. My hairdresser will have to contact me the old fashioned way.
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