Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boulevard Labs Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using boulevard about a year and a half, and I can honestly say this company has some of the worst customer service and business ethics I’ve ever experienced. Throughout my time with them, I've had multiple issues that required prompt attention and nearly every time, I've been ignored for weeks or months. Their representatives rarely follow up, even on serious matters that directly impact how my business operates. When my contract came up for renewal this past June, I was ready to move to another platform. However, Boulevard convinced me to stay by promising that my credit card processing rate would not increase. That was a major deciding factor for me. Three months later, I received an email notifying me that my rates were going up by a full 1%, despite those assurances. When I reached out for clarification, no one responded. I had to follow up repeatedly, and when I finally reached someone, their “solution” was to suggest that I start charging my clients the credit card fee to offset the increase. Something that goes against how I choose to run my business. My clients already spend a significant amount on services and tips, and I refuse to pass along boulevards unethical price hikes to them. Instead of taking accountability or honoring their promises, Boulevard tried to dictate how I should run my business so that they could continue to profit. That's not partnership, that's manipulation. If you are a salon owner or service-based business considering Boulevard, please think twice. Their customer service is unresponsive, their communication is misleading, and their business practices are predatory. Once you sign, they will change terms, ignore your concerns, and offer zero accountability. Do not trust them.
At times when I book multiple services for one client the first service will glitch and vanish then I restart the app. It’ll show back up just to vantage again. Other than that, this app is wonderful.
This app was amazing before they changed the format. Now it constantly lags when opening, takes forever to re-load or gives “network error” regardless of using WIFI or switching wifi off. It’s so sensitive to touch and slides into the next day too easily. Everyone at works constantly complains about the app. We use it constantly through out the day to check on appointments, the details and any changes and Blvd is so frustrating to use. Please make it better or go back!! 😭😭😭
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