Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ExpoPlatform LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has potential. There are some features that I enjoy, like the calendar layout for classes. The problem is, I need to use the app while I’m in attendance (you know, so I know where things are located and what time things are starting) but the app crashes every. single. time. I use it. Imagine having to reopen the app like 3-4 times just to find out where your next class is located. It’s very frustrating 😭
Unfortunately I have not found this app helpful at all. In the past the app has has some nice features however it has never been quite accurate with updates like vendor lists, education rooms etc.
The old app was clunky but at least it was useful. Bad choice to change the layout of the education schedule and remove the feature to create my own schedule. I can no longer easily see which classes are available at a specific time because the entry for each class takes up almost my entire phone screen instead of being an easy to read list. No option to filter classes by time. Can’t even log in to the app with the email address I used to register for the show. I’m literally going to have to make a pen and paper schedule for myself on my flight to the show. Bring back the old functionality.
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