Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗L'Oreal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always error with log in. This app doesn’t work
Poorly designed has bug where it removes your filters every time you have to go out of the app, example you’re on your iPad and you get an email you need to respond to, you swipe up go to your email finish that then go back to Access L’Oréal app, and all filters are removed and it’s back on the home page then you have to go back to filters select options again and start scrolling, so this needs work to improve learning experience.
Get rid of amber heard, she a liar and hurts all of us.
L'Oréal ACCESS brings together all 12 L’Oréal Professional brands’ educational and inspirational content. Localized to your country, salon professiona...