Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Name'5 Doddie Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
*Edit* Tried again for 2024 and still cannot get past a spinning cursor. I give up. Really wanted to join in and support this great cause but unfortunately unable to get past the registration page - just get a spinning page of doom. Tried on iPad and iPhone, tried deleting and re-installing - nothing. Shame.
Was inputting exercise data into it daily then I got kicked out and can’t get in, try and reset password but can’t get into app as told that site has security issues and could affect my device. Disappointed but hopefully they raise a good bit of cash for the cause.
The number input keys still hiding the submit button and no way of reducing it to see button, if you complete the distance etc last. However, if instead you complete type of activity last, when you click the drop down bar the number keypad disappears and you can select exercise type and submit is still visible - a work round.
Just when you thought January would be spent on the sofa, eating leftover chocolate coins, and counting down the days until the 6 Nations starts…it is...