Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mustard New Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useful to see what is needed but they notifications are junk. Set to notify once a week Anna still got three in one day. Maybe it’s per store, but that raises another issue: I only care at the main Tesco’s not all the small expensive local shops that I pass. Also getting an email as well every time! So keeping installed to check what is required but turning off notifications and emails as just annoying overkill.
Always use this to check what my local food bank actually needs. It seems to update every couple of months but doesn’t always show their latest needed items. Would be more useful if you could confirm the quantity of any specific item you are donating rather than assuming it’s just the 1 item. I usually bulk buy so would be better to let them know 12 tins are donated rather than just 1 do they can prioritise pick ups. Would also be better if you can have more than one local foodbank visible rather than having to ‘change’. My mum asks me to check what her foodbank needs and it’s not the same as mine so I have to swap back and forth a lot.
I vary where I donate depending on where I happen to be shopping, which covers more than one area, I can’t see an option to select more than one ( but I’m Very Old)
BanktheFood aims to relieve hunger in England by connecting consumers with their local supermarkets and food banks, helping to ensure food banks alway...