Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sports and Fitness Edge Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app needs to be closed and reopened in order to refresh to the current day. Searching and sorting activities is lacking. There are so many “virtual classes” which makes it difficult to see the live classes. It’s just cluttered and janky.
The EDGE is Vermont’s largest family of health clubs, physical therapy centers, preschools, and preventative care facilities in the state. We are prou...