Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primary Care Migraine© · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate this app and the ability to earn clinically beneficial CME. It was quite frustrating though to leave the app to do something else on my phone, and break up the CME into two days, and find that my progress was not saved so had to start over from the intro again. There should be a way to select the module you left off on. Thanks!
The CME was very helpful. I like the drug information in the app, especially the suggested titration schedules. But when you click on the “antidepressants” tab under preventives, you get a 404 error.
Nice for the CME and basic learning. Otherwise the app is useless, showing modules for additional learning that don’t open. Very limited amount of information to access and you will want to delete the app after you get the CME.
The National Headache Foundation (NHF) is the premier advocacy organization for those with migraines... as well as providing educational programs for...