Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hoplon Infotainment S/A · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is super cute and addictive! I love it. But there are WAY too many ads and I have no option to get rid of them. It’s very annoying and stopping me from playing.
It’s a pretty entertaining game and not too many ads, but I think it would be better if the animals seemed more alive and had actual animations rather than seeming like Pokémon cards and collectibles. In the ad for the game the animals actually got bigger as they evolved instead of just “leveling up”
The art style is very cute and I enjoy playing this and seeing what new mutants I can make
Have fun merging animals to create awesome new mutants in this merge idle game! You'll find yourself in a world full of animals, show your power as l...