Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After I enter my first name and last name in the profile screen, the keyboard hides the text box for my email address—the trickiest info to enter since it must be exactly correct. On my phone, entering my email address as part of my contact info means not being able to see what I type. I typed my email address, clicked Done, spotted a typo in my email address, tapped the email address text box again, had the keyboard pop up and block my view of the text box, after which I backspaced and typed in the correction. I managed on the second try. Although it’s understandable that there is a requirement for a selfie photo, this feature strikes me as inaccessible to blind and visually impaired users. Even as a sighted person used to take selfie photos, I was surprised that the final picture wasn’t aligned as expected. Although I *think* I’ve completed the process—hence two stars instead of one star—the hiccoughs make me wonder if there’s some (hidden) step I may have missed. Please refactor the design, test on more phones of all sizes, and rerelease.
Downloaded app, tried to login as instructed on MIT website, just dumps me into a screen about a “stale request”. First app I’ve ever downloaded that just completely does not work, and it’s from MIT?!? Are you kidding? Is this a hack by someone at Harvard? How humiliating for the Tute.
The TIM ticket app has always been a useful way to attend MIT events, but now it’s even better, supporting proximity-enabled MIT IDs so alums can access the campus. It works with iPhone and Apple Watch and can use express mode so no tapping or button presses are required. Just use your Infinite Connection credentials to set it up.
For guests invited to the MIT campus: A temporary visitor pass that grants access to buildings. For invited guests attending a meeting, repairing eq...